VI360 / Creative concept reviewConcept 01 / For discussion
Microfiber Eye Glass Cleaner + PVC Pouch
A 12 × 12 cm branded microfiber eye glass cleaner with a clear PVC pouch and a service-booking insert.
Audience hypothesis
Audi owners may keep a useful low-cost cloth and recall Quattro Care when service is due. Retention, local service fit and bookings remain to be tested.
Product direction
Square 12 × 12 cm cloth, evergreen black, white and red artwork, and a clear PVC pouch. Confirm fabric, edge finish, closure and suitability for lenses through supplier samples.
Raceway distribution
Explore approved Audi-owner handoffs, Raceway gate distribution, parking-lot collection invitations and shop or event collection. Permission and practical distribution arrangements must be established first.
Customer and partner distribution
Use at customer service handoff and through willing detailer, body-shop or tire-shop partners. Approved pre-event digital invitations can direct owners to the Raceway shop.
Response and validation
Use the existing booking destination and a visible phone option. Final QR codes must be generated from the confirmed URL and tested at printed size. Record source, home city, inquiries and completed suitable jobs.
