VI360 / Creative concept reviewConcept 04 / For discussion
Referral Card + Distribution
A two-sided service introduction that customers can pass to another Audi owner, with an optional writable referral-source field.
Referral hypothesis
Satisfied customers and complementary businesses may introduce suitable Audi owners. Referral willingness, volume and job quality have not been established.
Front and back
Proposed 3.5 × 2 in format. The front establishes the Quattro Care identity; the back presents independent Audi service, convenience options, booking contact details and an optional source field.
Customer handoff
Offer an extra card to a satisfied customer. Referral participation is voluntary. Obtain permission before recording another person’s name; a channel code can be used instead.
Raceway and Marin distribution
Explore approved direct Raceway handoffs, gate or parking-lot distribution, and card placement at the confirmed Terra Linda handoff point. A gift-collection invitation needs its own agreed offer wording.
Partner channels and validation
Approach willing detailers, body shops, tire shops and Audi-group contacts. Confirm service copy, final booking URL, QR readability, stock and a finish suitable for writing on the source field.
